Digital ProductsDigital Planners & Journals · Canada

Etsy Digital Planners & Journals case study$0 → $8.5K/mo selling digital planners

A brand-new shop with zero listings became a 40-product planner brand in four months — no inventory, no ads dependency, pure search-driven sales.

$8.5K

Monthly revenue

4 months

Time to get there

Products live

Zero

Inventory

01 — The challenge

The client had a brand-new Etsy account, no design background, and a crowded niche. Generic planners were dead on arrival — the shop needed sub-niches with proven demand and weak competition.

02 — Our strategy

Our Scout agent mapped 200+ planner sub-niches by search volume and listing quality. We picked three wedges: ADHD daily planners, teacher lesson planners, and budget-by-paycheck workbooks — high search, poorly served by existing sellers.

03 — Execution

Built 40 hyper-targeted digital products in 90 days (10+ per sub-niche)
Full SEO rewrite: titles, 13 tags and descriptions engineered per listing
Listing image stacks redesigned — mockups that show the product in use
Etsy Ads only on proven converters after organic data came in

Revenue ramp

Month by month ($K)

$1.2K

$3.8K

$6.1K

$8.5K

Store dashboard figures · results vary

From the dashboard

Real numbers, real shop

Store identities are protected under NDA — names and logos are covered.

Digital Planners & Journals Etsy dashboard — redacted

“GEC's SEO system found niches I would never have looked at — and their team lists new products every single week. I check the dashboard; they do everything else.”

J. L.Planners Shop Owner — Canada

Your store could be the next case study

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Etsy Digital Planners & Journals case study$0 → $8.5K/mo selling digital planners

Month by month ($K)

Real numbers, real shop

More Etsy client stories

Your store could be the next case study