Etsy Candles & Home Fragrance case studyFrom wholesale buyer to brand owner

01 — The challenge

Reselling meant competing on price against the very brands being resold. The client had customers but no brand — zero pricing power.

02 — Our strategy

Convert the customer base into a brand launchpad. Survey the buyer list, design a signature scent line around what they already loved, and relaunch the shop as a maker brand with a story.

03 — Execution

• Buyer-list survey drove the 9-scent launch lineup
• Custom vessel + label design system built for shelf-appeal thumbnails
• Maker-brand story woven through every listing and the shop About section
• Wholesale channel opened — 14 boutique stockists by month 12