Print on DemandPosters & Wall Art · Germany

Etsy Posters & Wall Art case study2× sales with half the ad spend

This shop wasn't failing — it was leaking. Etsy Ads were eating the margin. We rebuilt the funnel around search data.

2×

Sales growth

-50%

Ad spend

Listings rebuilt

+11 pts

Margin recovered

01 — The challenge

A wall-art POD shop doing decent revenue but keeping almost none of it: broad-match Etsy Ads were buying clicks that organic search should have earned for free.

02 — Our strategy

Stop renting traffic and start owning it. Rebuild SEO across all 85 listings, kill broad ad terms, and concentrate spend on the 12 listings that actually converted profitably.

03 — Execution

Full keyword teardown: every title, tag and description rewritten
Ad account restructured — broad terms cut, winner listings isolated
New mockup photography direction lifted CTR 41%
EU fulfillment routing cut shipping complaints to near zero

Revenue ramp

Month by month ($K)

$9.2K

$11.8K

$14.9K

$18.3K

Store dashboard figures · results vary

From the dashboard

Real numbers, real shop

Store identities are protected under NDA — names and logos are covered.

Posters & Wall Art Etsy dashboard — redacted

“Etsy Ads used to eat my budget. GEC cut my ad spend by half while sales doubled. Numbers, not guesses.”

D. W.POD Posters & Wall Art — Germany

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Etsy Posters & Wall Art case study2× sales with half the ad spend

Month by month ($K)

Real numbers, real shop

More Etsy client stories

Your store could be the next case study