Private LabelHome Decor · UK

Etsy Home Decor case study$40K months with our own designed product

From 'scared of inventory' to a private-label home decor brand — every dollar of the MOQ modelled before it was spent.

$40K

Monthly revenue

52%

Margin

SKUs

8 months

Time

01 — The challenge

The client wanted private label margins but feared the classic PL disasters: dead stock, bad manufacturers, and cash trapped in inventory.

02 — Our strategy

De-risk the MOQ. We validated demand with POD-style test listings first, then designed a proprietary ceramic-and-wood decor line and negotiated a low-MOQ run with a vetted manufacturer.

03 — Execution

Demand validated with 12 test listings before any inventory order
Low-MOQ first run (300 units) with pre-negotiated reorder terms
3PL routing for UK/EU — 2-day delivery, no garage full of stock
Listing photography brief + review strategy built for a premium price point

Revenue ramp

Month by month ($K)

$8.5K

$14.2K

$22.8K

$31.5K

$36.9K

$40.3K

Store dashboard figures · results vary

From the dashboard

Real numbers, real shop

Store identities are protected under NDA — names and logos are covered.

“GEC modelled the MOQ, the margin and the 3PL costs before I spent a penny. Eight months in, we crossed $40K months.”

S. K.Private Label, Home Decor — UK

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Etsy Home Decor case study$40K months with our own designed product

Month by month ($K)

Real numbers, real shop

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Your store could be the next case study